Brand Guidelines & Systems that maintain consistency as you grow.
Build scalable brand assets that maintain consistency as you grow. We create comprehensive brand guidelines and design systems that empower teams, streamline production, and ensure every touchpoint feels unmistakably yours.
How we help
As your brand grows, maintaining consistency becomes exponentially harder. Multiple team members, external vendors, new product lines, international markets each adds complexity. Without clear guidelines, your brand becomes diluted, inconsistent, and weak.
Brand guidelines are more than a PDF no one reads. They're living systems that make it impossible to get your brand wrong. We document every visual and verbal element with clear rules, real examples, and practical application guidance that makes consistency effortless.
Our guidelines go deep. We cover logo usage (with all the wrong ways to use it), color specifications for every medium, typography systems with size hierarchies, photography style with actual examples, iconography rules, illustration approaches, tone of voice standards, and messaging frameworks. Nothing is left to interpretation.
But guidelines are just the foundation. We also build design systems—reusable components, templates, and assets that speed production while maintaining quality. Social media templates, presentation decks, email signatures, business cards, letterhead, trade show booth designs, digital ad templates we create the tools your team actually uses.
We organize everything in intuitive, accessible formats. Digital brand portals where team members can find templates and assets. Figma libraries with components ready to use. Shared drives with organized file structures. We make it easier to stay on-brand than to go rogue.
The result? Your brand looks consistent across every touchpoint, your team works faster with pre-built assets, new hires onboard quickly with clear documentation, and your brand equity compounds as recognition strengthens with each consistent execution.
Why work with espress labs

- Enterprise-level systems thinking - We've built guidelines for organizations with 1000+ employees across multiple countries
- Actually used, not filed away - Our guidelines are designed to be referenced daily, not once and forgotten
- Complete asset libraries - We don't just write rules, we create the templates and tools teams need to execute
- Scalable architecture - Systems built to accommodate growth, new products, sub-brands, and market expansion
- Training & adoption support - We help your team actually implement and use the guidelines through workshops and training
What we deliver
Complete visual and verbal brand standards including logo usage, color systems, typography, imagery guidelines, tone of voice, and application examples. Available as PDF and interactive digital format.
Reusable design components and elements organized in Figma or Adobe libraries. Includes buttons, cards, layouts, icons, and UI elements that maintain consistency across digital products.
Ready-to-use templates for common marketing needs: social media posts, presentations, one-pagers, case studies, email signatures, business cards, and digital ads. Designed in brand and ready to customize.
Organized repository of all brand assets including logo files, fonts, images, icons, patterns, and templates. Clear naming conventions and folder structures make everything easy to find.
Real-world examples showing correct brand application across touchpoints: website, print collateral, packaging, advertising, social media, and environmental graphics. Visual references prevent misuse.
Custom digital brand portal where team members and vendors can access guidelines, download assets, and find templates. Includes version control and usage tracking.
Brand guidelines projects typically range from $10,000 to $35,000+ depending on complexity, number of templates, and whether you need a digital brand portal. Enterprise systems with comprehensive asset libraries start at $50,000+.
Most brand guidelines projects take 4-8 weeks from kickoff to delivery. This includes audit of existing materials, documentation development, template creation, and team training. Timelines extend for complex enterprise systems.
Both! We frequently document and systematize existing brands that have grown organically. We audit what exists, identify inconsistencies, establish clear standards, and create guidelines that honor your brand heritage while improving consistency.
You'll receive guidelines as a comprehensive PDF, editable source files (InDesign or Figma), and optionally a digital brand portal. We also provide all logo files, templates, and assets organized and ready to use.
Yes! We offer team training workshops (virtual or in-person) to walk through the guidelines and demonstrate how to use templates and assets. We also create quick-start guides and video tutorials for ongoing reference.
frequently asked questions
Have questions about working with us? We've got answers. Here are the most common questions we hear from new clients about our process, pricing, timelines, and what makes us different.
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