Business & Digital Audit
that uncovers what's actually holding you back.
Most B2B companies invest in digital marketing without understanding where the real problems are. You're generating traffic that doesn't convert. Your sales team is chasing unqualified leads. Competitors are winning deals you should have closed. We audit your entire digital presence against your business goals to identify exactly where you're losing revenue and what to fix first.
How we help
Your website looks professional. Your marketing team is busy. But revenue isn't growing the way it should be. The problem isn't effort, it's focus. Most companies are optimizing the wrong things because they've never done a comprehensive audit that connects digital performance to actual business outcomes.
Our Business & Digital Audit systematically evaluates every part of your digital ecosystem against what actually drives revenue in your industry. Where are qualified prospects dropping off? What's your sales team wasting time on? Which competitors are positioned better and why? What technology investments would actually move the needle versus what's just shiny and new?
We don't just analyze your website. We examine your entire go-to-market approach: how prospects find you, how they evaluate you against alternatives, what information they need at each stage, where your messaging creates confusion versus clarity, and how your tools either support or sabotage your team's ability to close deals.
The result is a comprehensive audit document that identifies the 3-5 highest-impact opportunities to improve your digital performance, prioritized by potential revenue impact and implementation complexity. No generic best practices. No recommendations for things that don't matter. Just clear analysis of what's actually holding your business back and what to do about it.
Why work with espress labs
- Industry-specific benchmarks - We compare you against competitors in construction, automotive, and industrial sectors, not generic B2B averages
- Business outcome focus - Every finding connects to revenue impact: lost deals, wasted sales time, or missed opportunities
- Technical and strategic analysis - We evaluate both what's technically wrong and what's strategically misaligned with how your buyers actually make decisions
- Honest prioritization - We tell you what matters most and what can wait, based on your actual constraints and goals
- Actionable roadmap included - You don't just get a list of problems, you get a prioritized plan with clear next steps
What we deliver
Complete analysis of your website performance, content effectiveness, competitive positioning, technology stack, and lead generation processes with specific findings and data-backed recommendations.
Side-by-side comparison showing exactly where your top 3-5 competitors are winning in user experience, SEO rankings, brand positioning, and technical capabilities.
Documentation of how your buyers research and evaluate solutions, revealing information gaps, friction points, and messaging opportunities you're currently missing.
Evaluation of your current tools identifying what's working, what's creating problems, what's missing, and specific recommendations with cost ranges.
The 3-5 highest-impact initiatives ranked by revenue potential and implementation difficulty, with success metrics and expected outcomes for each.
90-minute presentation of findings to your leadership team with key opportunities, recommended priorities, implementation approach, and expected ROI
Typically 2-4 weeks from kickoff to final presentation, depending on the complexity of your digital ecosystem and stakeholder availability. We need access to analytics, interviews with 3-5 key team members, and time to analyze your competitive landscape.
Access to: Google Analytics and any other tracking tools, CRM data on lead sources and conversion rates, stakeholder time for interviews (sales leader, marketing leader, CEO), competitor lists and win/loss data if available, any existing strategy documents or previous audits.
Most audits focus on technical website issues (page speed, SEO, broken links). We focus on business outcomes. The question isn't "is your website technically sound?" but rather "is your entire digital presence helping or hurting your ability to generate qualified leads and close deals?" We analyze strategy, positioning, competitive differentiation, and buyer behavior, not just technical metrics.
External perspective reveals blind spots. Your team is too close to the work to see what prospects actually experience. We bring: fresh eyes unconstrained by internal politics or assumptions, industry benchmarks from working with similar B2B companies, specific expertise in digital buyer behavior and conversion optimization, objectivity about what's actually working versus what you hope is working.
Yes, but we're transparent about it. If Webflow would solve your problem better than your current platform, we'll say so and explain why. If your biggest issue is messaging strategy, we'll recommend that work. Our goal is to identify what will actually drive results, whether that's something we do or something you handle internally or with another partner.
frequently asked questions
Have questions about working with us? We've got answers. Here are the most common questions we hear from new clients about our process, pricing, timelines, and what makes us different.
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