SEO & Content Marketing
that drives traffic and rankings.
Drive organic traffic and rankings with content your audience actually searches for. We combine technical SEO, keyword research, and strategic content creation to dominate search results and attract qualified leads.
How we help
Organic search is the most sustainable, scalable channel for growth—but only if you do it right. Most brands either over-optimize for search engines and create robotic content, or write great content that nobody can find. We bridge that gap.
Our approach combines technical SEO excellence with genuinely valuable content. We start with comprehensive keyword research to identify what your audience is actually searching for not just high-volume vanity keywords, but the specific questions and problems driving purchase decisions.
We develop topic clusters organized around your core expertise. Pillar pages establish your authority on broad topics, while supporting content addresses specific long-tail queries. This structure signals topical authority to search engines while providing comprehensive value to your audience.
Technical SEO ensures search engines can crawl, understand, and rank your content. We optimize site architecture, page speed, mobile experience, schema markup, internal linking, and all the technical factors that influence rankings. Great content without technical optimization is like building a store in the middle of nowhere.
We create content that ranks AND converts. Every piece is optimized for target keywords while maintaining natural, engaging writing that serves reader intent. We match content to search intent informational content for research queries, transactional content for purchase-ready searches.
Our content production includes in-depth blog posts, resource guides, case studies, tools and calculators, comparison pages, and FAQ content all optimized for both search engines and human readers. We update and optimize existing content to maximize ROI from your content investments.
The result? Compound growth in organic traffic, improved search rankings for high-intent keywords, and qualified leads finding you instead of you chasing them. SEO and content that works as a 24/7 sales engine driving predictable, scalable growth.
Why work with espress labs
- Technical + creative excellence - We combine deep technical SEO knowledge with compelling content creation
- Intent-focused targeting - We prioritize keywords based on commercial intent and conversion potential, not just traffic
- White-hat methodology - Sustainable, Google-approved tactics that build long-term organic authority
- Full-funnel content - We create content for every stage from awareness to decision, not just top-of-funnel traffic
- Transparent reporting - Clear metrics on rankings, traffic, conversions, and ROI from every content investment
What we deliver
Deep technical analysis of your site identifying issues affecting rankings: crawl errors, page speed problems, mobile usability, duplicate content, broken links, and optimization opportunities.
Strategic keyword research identifying high-value search terms based on search volume, competition, and commercial intent. Includes content gap analysis and prioritized opportunity list.
Strategic framework of pillar content and supporting articles organized by topic. Includes internal linking strategy and URL structure optimized for topical authority.
SEO-optimized content written for both search engines and humans. Includes blog posts, pillar pages, resource guides, and landing pages with proper keyword integration and structure.
Execution of technical optimizations including schema markup, meta tags, heading structure, image optimization, site speed improvements, and mobile optimization.
Monthly reporting on keyword rankings, organic traffic, conversions, and ROI. Includes competitive tracking and recommendations for ongoing optimization.
SEO and content marketing retainers typically range from $5,000 to $15,000+ per month depending on content volume, competitive landscape, and scope. Project-based work starts at $10,000. We provide detailed proposals after site audit.
SEO is a long-term investment. You'll typically see initial ranking improvements in 3-4 months, with significant traffic growth in 6-12 months. Competitive industries take longer. We provide monthly progress reports showing trajectory.
We don't guarantee specific rankings—no legitimate SEO agency can, as Google controls ranking algorithms. We guarantee transparent work, proven methodology, and measurable progress toward your traffic and conversion goals.
Absolutely! We can provide SEO strategy and optimization guidance while your team creates content, or we can handle full production. Many clients use a hybrid approach—we create pillar content while they handle supporting articles.
Monthly SEO retainers include: new content creation, technical optimization, content updates, link building outreach, performance monitoring, ranking reports, and strategic recommendations. Exact scope depends on your goals and budget.
frequently asked questions
Have questions about working with us? We've got answers. Here are the most common questions we hear from new clients about our process, pricing, timelines, and what makes us different.
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