Marketing Automation
that nurtures leads on autopilot.
Build email sequences and workflows that nurture leads on autopilot. We design automated marketing systems that deliver the right message at the right time, converting prospects into customers while you sleep.
How we help
Most leads aren't ready to buy immediately. They need time, information, and trust. But manually nurturing every lead doesn't scale, and most sales teams lack bandwidth for consistent follow-up. Marketing automation solves this by delivering personalized experiences at scale.
We build automated workflows that guide prospects through your buyer journey. Welcome sequences introduce your brand and set expectations. Educational drip campaigns build trust and demonstrate expertise. Behavioral triggers respond to specific actions downloading a resource, visiting pricing pages, abandoning forms. Re-engagement campaigns win back inactive leads.
Our approach starts with mapping your customer journey and identifying key decision points. Where do prospects get stuck? What information do they need at each stage? What objections need addressing? We design automation that answers these questions automatically, moving prospects forward without manual intervention.
Email is just the beginning. Modern marketing automation connects email with SMS, push notifications, in-app messages, and even dynamic website content. We implement lead scoring that identifies sales-ready prospects, CRM integration that keeps sales informed, and attribution tracking that proves marketing's impact on revenue.
Content is critical. We develop email copy that converts compelling subject lines that get opened, engaging body copy that gets read, and clear calls-to-action that drive clicks. We create content libraries with templates, snippets, and assets your team can use to build campaigns fast. Technical implementation matters.
We configure automation platforms properly, ensure deliverability is optimized, set up proper tracking and analytics, and build workflows that are logical, scalable, and maintainable. Bad automation is worse than no automation it damages your brand.
The result? A marketing machine that works 24/7. Leads get timely, relevant communication automatically. Your team focuses on high-value activities instead of manual follow-up. Conversion rates improve because prospects receive the right information at the right time. And you have data on what's working.
Why work with espress labs
- Platform-agnostic expertise - HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp—we've built automation in all major platforms
- Strategic first, technical second - We design the customer journey before building automation, not the other way around
- Conversion-focused copy - Our email copy drives action with compelling messaging and clear CTAs
- Clean, maintainable systems - We build automation that's logical, documented, and easy for your team to manage
- Deliverability focused - We optimize sender reputation, authentication, and list hygiene to ensure emails land in inboxes
What we deliver
Comprehensive mapping of your buyer journey identifying key touchpoints, decision points, and content needs at each stage. Foundation for all automation strategy.
Strategic plan for all automated campaigns including welcome sequences, nurture programs, behavioral triggers, lead scoring, and re-engagement. Includes detailed workflow diagrams.
Custom email templates designed on-brand and optimized for conversion. Responsive design that works across all devices and email clients. Includes modular components for easy updates.
All email copy for automated campaigns written to convert. Includes subject lines, preview text, body copy, and calls-to-action. Multiple variations for testing and personalization.
Complete setup in your marketing automation platform including workflows, triggers, segmentation, lead scoring, and CRM integration. Proper tracking and analytics configuration.
Thorough testing of all workflows, deliverability optimization, and team training on managing campaigns. Includes documentation and best practices for ongoing management.
Marketing automation projects typically range from $8,000 to $25,000+ depending on platform complexity, number of workflows, integration requirements, and whether you need email design and copywriting. Ongoing management starts at $2,000/month.
Most implementations take 6-10 weeks from kickoff to launch. This includes strategy development, workflow design, content creation, technical setup, testing, and training. Simple email sequences can launch faster; complex multi-channel automation takes longer.
We work with all major platforms: HubSpot, Marketo, Pardot (Account Engagement), ActiveCampaign, Mailchimp, Klaviyo, Drip, and more. We're platform-agnostic and recommend the best fit for your needs and budget.
Yes! We can migrate automation from one platform to another, though some rebuilding is typically required due to platform differences. We'll audit your current setup and provide a migration plan with effort estimates.
Both! We offer project-based setup where we build automation and train your team, or ongoing management where we handle campaign creation, optimization, and reporting. Many clients start with setup then add ongoing support.
frequently asked questions
Have questions about working with us? We've got answers. Here are the most common questions we hear from new clients about our process, pricing, timelines, and what makes us different.
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