Paid Campaign Management
that delivers profitable growth.
Launch profitable ad campaigns across Google, Meta, LinkedIn, and beyond. We build, optimize, and scale paid media campaigns that generate leads, drive sales, and deliver measurable ROI.
How we help
Paid advertising offers immediate results, when done right. But most brands waste budget on poorly targeted campaigns, ineffective creative, and strategies that prioritize vanity metrics over business outcomes. We focus ruthlessly on profitable growth.
Our approach starts with understanding your economics: customer lifetime value, target cost per acquisition, conversion rates, and profit margins. These numbers determine which channels make sense, how aggressively to scale, and what optimization levers move the needle.
We develop platform-specific strategies optimized for each channel's strengths. Google Ads for high-intent search traffic. Meta (Facebook/Instagram) for precise demographic targeting and remarketing. LinkedIn for B2B decision-makers. YouTube for video-first awareness. TikTok for younger demographics. We recommend channels based on where your audience is and where you'll see the best return.
Campaign structure matters. We build tightly themed ad groups with specific targeting, relevant ad creative, and landing pages optimized for conversion. We test extensively: headlines, images, offers, audiences, and placements, using statistical rigor to identify winners and kill losers fast.
Our optimization goes beyond the platform. We work closely with your team on landing page optimization, conversion rate improvement, and full-funnel tracking. Paid media is only as good as what happens after the click. We ensure tracking is bulletproof and attribution is accurate.
Scaling requires discipline. We identify what's working at small scale, gradually increase budget while maintaining efficiency, and expand into new audiences and placements systematically. We balance growth goals with profitability targets never scaling so fast that economics break.
The result? Paid campaigns that generate predictable, profitable growth. Clear ROI on every dollar spent. Confidence that your paid media is a growth engine, not a money pit. And the data to make informed decisions about when to scale, pivot, or pause.
Why work with espress labs
- Performance-focused, not vanity metrics - We optimize for conversions and ROI, not clicks and impressions
- Multi-platform expertise - Google, Meta, LinkedIn, YouTube, TikTok—we know what works on each platform
- Full-funnel optimization - We don't just run ads, we optimize landing pages and conversion paths
- Transparent reporting - Complete visibility into spend, performance, and economics—no black box reporting
- Certified platform partners - Google Partner, Meta Business Partner with direct access to platform support
What we deliver
Comprehensive paid media strategy including platform selection, budget allocation, targeting approach, creative strategy, and success metrics. Based on your business economics and growth goals.
Professional setup of ad accounts with proper tracking, conversion pixels, and campaign architecture. Organized structure that enables testing and optimization.
Creation of ad copy, images, and video tailored to each platform. Includes multiple variations for testing and optimization. Follows platform best practices and brand guidelines.
Analysis and optimization recommendations for landing pages. Ensures post-click experience is optimized for conversion. Includes A/B test recommendations and copy improvements.
Ongoing campaign monitoring, bid management, budget pacing, audience refinement, and creative testing. Daily optimization to maximize performance and minimize wasted spend.
Comprehensive monthly reporting on spend, conversions, ROI, and key metrics. Includes insights, recommendations, and strategic adjustments for continued improvement.
Management fees typically range from 15-20% of ad spend with minimums of $2,000-$3,000/month. For smaller budgets we offer project setup starting at $5,000. Total investment includes management fees plus your actual ad spend.
We recommend minimum $5,000/month in ad spend to gather meaningful data and optimize effectively. Smaller budgets can work for very targeted campaigns, but limit testing and scale opportunities. We'll recommend appropriate budget based on your goals.
You'll see initial data within days, but meaningful optimization takes 30-60 days as we gather performance data and refine targeting. Most campaigns hit stride in months 2-3. We provide weekly updates so you see progress throughout.
Yes! We set up campaigns in your ad accounts—you maintain full ownership. If we ever part ways, you keep all campaigns, data, and creative. We believe in transparency and client ownership.
Absolutely! We often take over existing campaigns, audit performance, and optimize from there. Many clients come to us after struggling with in-house management or previous agencies. We'll assess what's working and fix what's not.
frequently asked questions
Have questions about working with us? We've got answers. Here are the most common questions we hear from new clients about our process, pricing, timelines, and what makes us different.
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